Dolly's Diary Archives

A Message from Dolly

Hello folks!
It’s been 12 years since I first had the idea for Dollydagger and 11 years since we launched online.

We have been featured in mainstream publications such as Harpers Bazaar, Vogue, The Sunday Times and Disorder Magazine and in amazing design-led magazines such as DPI from Taiwan and Nude (more of this later!)
We were the first of a kind; the first to mix-up vintage style dresses with hi-top trainers, custom made jewellery, collectable robots and Tiki home ware. We coined the phrase 'vintage vixen' and gave our store a name that reflected our love of music.

We have stocked amazing independent labels, collaborations with our friends and unique one-off pieces alongside the favourite brands we all know and love and we have had a great time doing it.

I always spent a lot of time choosing well-made quality products, that were different and could not be found anywhere else and our customers really embraced it.
The last few years have been extremely difficult and have really taken their toll on the business and on me personally. I have battled to keep things going but I’m not winning, customer service has suffered and I really need a rest.
So on 1st December 2017 Dollydagger will close its doors.

BUT we will be back some time next year with a brand new collection and BIG changes!
I’d like to apologise to anyone who has had slow service from me these last 12 months; I cringe every time I think about it, which is why I know it’s time to stop.
Our sale will continue until Midnight on 30th November and you can continue to shop until then. Customer service will remain open to process returns and respond to other queries until 31st January 2018.
We will be sticking tightly to our returns policy during and after the closing sale so please take some time to read it here.

You can read more about why we’re taking a break in this interview with Suzy Prince, former Editor of Nude Magazine and a good friend.
See you soon!


Owner and Designer at Dollydagger